Cyber Culture

Inspired by our recent New Media theory studies on the "cultural imperialism thesis" I decided to break down the effects of new media on aspects of identity creation this week.

In studies researching the effects of social media on web-users' identities, several showed positive effects. These imply that social interaction through social media on the web encourages identity growth, better 'real life' socialisation and better communication with friends and family.
By looking at sub-groups identified by Marshall and Burnett in Webs of Identity, one can see how social media is contributing to the evolution of identity construction and therefore life beyond the 'web bubble' and the impact on 'real world' culture.